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Ceramic: Differentiation via versatility

Floor Covering News

Ceramic Tile is the most versatile product in the industry with the ability to clad nearly every surface in the home, proponents say. A quality porcelain tile that has appropriate slip resistance will last for decades without scratching, staining or fading. Pool surrounds. Countertops.

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Stonepeak Ceramics debuts new collections at Coverings

Floor Covering News

Atlanta—Stonepeak Ceramics, the U.S. operation of the Italian Iris Ceramica Group and a prominent manufacturer of high-tech porcelain and stoneware solutions , will present three new American-made high tech porcelain collections at Coverings 2024 in booth 7136.

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Ceramic: State of the industry 2023

Floor Covering News

S everal issues that shook out in 2023 have contributed to a less-than-stellar year for ceramic tile. The increase in interest/mortgage rates, an abrupt transition of spending among consumers—from goods to services—and price deflation have all caused a lack of growth for ceramic tile in 2023. Category experts agree the U.S.

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Ceramic: Consumers yearn for outdoor living

Floor Covering News

The past two-plus years have shown the strength of the tile industry as consumers flocked to the ceramic tile aisle for their home renovation needs in droves during the height of the pandemic. As the category continued to boom due to the pandemic, consumers looked to fill their homes with ceramic both indoors and outside.

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Ceramic: How to capitalize on tile’s potential in 2022

Floor Covering News

Daltile recommends a ceramic merchandising system that can help guide the consumer through the selection process more efficiently. By Megan Salzano-Birch—T he ceramic category can be a difficult nut to crack for the dealer community, but it’s one that should be embraced as the ongoing potential for record-breaking sales continues into 2022.

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Ceramic: Using digital tools to connect in-store

Floor Covering News

By Megan Salzano I f you haven’t implemented a digital strategy to help generate more sales, you’re already behind the curve. Ceramic suppliers are tapping their vast arsenal to support their retail partners in utilizing tile digital technology. The COVID-19 pandemic helped push your timeline up about five years as well.

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MSI’s Shah outlines his strategy for success

Floor Covering News

According to their son, Raj Shah, president, it’s in the company’s DNA to continuously find ways to engineer methodologies in logistics, product innovation and merchandising and marketing strategies to make flooring and countertops more affordable and accessible to the consumer without sacrificing manufacturer or retailer profitability.