Floor Covering News

APRIL 23, 2024

Atlanta—Portobello America (PBA) will be unveiling a portfolio of wall tile collections at Coverings 2024 here, Booth #7320 in Hall C. Designed to empower one’s creative vision; these ranges offer exceptional versatility, artistic expression and modern functionality. Impasto Collection The Impasto Collection is a range of small-format, satin-finish tiles inspired by the expressive brushstrokes of artists like Pollock and Kusama.

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The A to Z of Building

APRIL 23, 2024

This review delves into the utilization of SiO2 aerogel in low-carbon building materials, emphasizing its potential for CO2 adsorption. It explores the significance of aerogel properties, morphology, and amino modification for enhancing carbon capture.

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Floor Covering News

APRIL 23, 2024

Adhesives can be a tricky category, especially when it comes to a flooring sale. Luckily, adhesive manufacturers know just how to position their products to the benefit of the retail sales associate. Here are their top five tips on how to successfully sell adhesives: Focus on performance “The most important thing about an adhesive is the thought of it as part of a system for a successful product installation.

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The A to Z of Building

APRIL 23, 2024

Engineers have invented energy-efficient bricks with scrap materials, including glass, that are normally destined for landfill.

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Floor Covering News

APRIL 23, 2024

Atlanta—Merola Tile Distributors of America introduced Valor, its new line of premium, American-made porcelain tiles at Coverings. Valor tiles, available in a 6-inch x 24-inch format, aim to capture the essence of America with their distinctive wood-grain appearance, designed to bring a rustic, gritty strength into any outdoor setting. John Merola, CEO of Merola Tile, conceptualized Valor, which was inspired by his profound love for the country and deep respect for the veterans who have valiantl

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Floor Covering News

APRIL 23, 2024

Calhoun, Ga.—Mohawk is commemorating Earth Day by highlighting its commitment to planet-friendly flooring products and initiatives such as PureTech and the “Live Pure” campaign. “With a focus on spreading awareness of not only PureTech’s sustainable and performance attributes but also the fight against ocean plastic in collaboration with Plastic Bank, ‘Live Pure’ will help our retail partners drive traffic in store and increase leads,” said Kelli Widdifield, Mohawk’s senior vice president of mar

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Floor Covering News

APRIL 23, 2024

Dalton—The World Floor Covering Association (WFCA) released a new “Tuesday Tips” this week. In the series, WFCA experts presents short video tips for improving customer service and optimizing staff performance. In the end, it’s all about understanding the importance of being 1% better than your competition. In this week’s “Tuesday Tips ,” Tom Jennings reminds us that customers are aware of when they are rushed through a process or transaction.

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Floor Covering News

APRIL 23, 2024

Pottstown, Pa.—Mobile Marketing was recently named a Premier Partner in the Google Partner program for 2024. “We are proud to have received the Google Premier Partner designation,” said Carole Cross, managing director of Mobile Marketing, a Cyncly Company and the flooring industry’s leading web services and digital marketing solution provider in North America.

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