Adhesive Sales Strategy 
Floor Covering News
AUGUST 12, 2021
Some of the roles include accounting, logistics, product development, marketing, HR, sales and operations. Today, Amber Leigh is one of the key drivers behind the marketing for each of our brands from strategy to execution. director of sales, O’Krent Floors. He was promoted to CEO in February 2020. Andy Hogan, CEO, FEI Group.
Floor Covering News
MARCH 22, 2021
By Megan Salzano It’s no secret that flooring accessory pieces such as premium underlayments are often the hardest to sell for the retail sales associate. If you’re a retail sales associate or a store owner, a premium underlayment is an opportunity to ‘sell the floor twice,’” said David Moore, senior director of accessories, Mohawk.
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Floor Covering News
JANUARY 31, 2024
Belknap-Haines has been selling DriTac—a Sika brand—products for over 19 years and will continue to offer Sika-DriTac brand wood and resilient flooring adhesives, while now also carrying and promoting Sika brand flooring installation solutions.
Floor Covering News
AUGUST 27, 2021
Steeped in tradition, Sika-DriTac has manufactured premium-grade adhesives, underlayment, rubber sports flooring and installation solutions for the wood and resilient floor covering markets for more than 60 years. So far the strategy seems to be working effectively. We prepare our inventory at least 50% more than our immediate sales.
Floor Covering News
FEBRUARY 21, 2022
Shaw is maintaining its 2021 strategy of phased introductions to ensure it can offer the hallmark service on which it prides itself. What we’re trying to do is simplify a very complex area of the business for our sales teams, our retailers and their personnel.”. It could be adhesive, seam tape, tack strip.
Floor Covering News
FEBRUARY 11, 2020
makes it a point to train his sales reps to be aware of strategies employed by competitors so they can respond accordingly. “We Our clients are assured we are using the best underlayments, compounds and adhesives to validate the performance and warranties of the flooring products selected. “In Raasch and Murphy are not alone.
Floor Covering News
FEBRUARY 14, 2022
For new construction, devote adequate time and strategy into creating the ideal environment before breaking ground. Opt for high-strength, solvent-free, pressure-sensitive adhesive that can handle high moisture applications without emitting any measurable VOCs. Approach your projects with this information in mind.
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