Canada Colors Sales Strategy 
Floor Covering News
NOVEMBER 30, 2023
Decocer’s ceramic library offers a wide range of options in terms of color, finish, shape, format and design. However, according to Verónica Obrero, general sales manager, the company has made a “great investment in capacity” to increase sales in the US. In five years’ time, company executives intend to grow the U.S.
Floor Covering News
MARCH 5, 2020
Flooring retailers, including those looking to gain back lost dollars from the growing popularity of vinyl products, would do well to turn to tile and stone, which offers high dollar sales and high margins, according to suppliers at The International Surface Event (TISE) held in Las Vegas earlier this year. “We Color, sizes and shapes.
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Floor Covering News
SEPTEMBER 3, 2024
The great news is that the market is much larger than we anticipated; more importantly, [their underlayment] is simply a great add-on sale for our retailers. Products like Blonde Oak offer natural-looking colors that are really resonating in the market. Scott Rozmus FLORSTAR SALES Romeoville, Ill. And their service is excellent.
Floor Covering News
MAY 15, 2023
FCNews rounded up scores of retailers from around the country to get their advice and strategies on a host of topics—customer service, merchandising, marketing and promotion and hiring, training and recruiting. Listen to your employees, to your installers, to your customers, to your sales reps, to other dealers and so forth.
Floor Covering News
AUGUST 6, 2021
She was—and continues to be—on the frontline of customer engagements, leveraging flooring industry knowledge with her sales skills. She has created and implemented training programs for independent flooring retailers, distributors, manufacturers and sales reps for the past 50 years, developing programs to help grow their businesses.
Floor Covering News
FEBRUARY 28, 2023
So essentially the floors are placed in an oven at a particular heat for a designated period of time until they achieve a unique color profile. These floors come in a variety of colors and offer the most currently desired specifications. All the colors are on trend with a price point that is hard to beat.
Floor Covering News
JULY 9, 2020
Then there are those who say the key to success lies in tailored, go-to-market strategies that aim to drive brand awareness at retail. Boa-Franc has been named one of the Best Employers in Canada for 2016 and 2017 based on the results of the survey by Aon in Canada. Plus, it’s all made 100% in North America.”.
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