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Natural stone 101: Mastering the fundamentals

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. However, successfully selling natural stone products has some major advantages, including higher profit margins and ticket sales on the part of the retailer. There is a skill set in understanding and then successfully selling natural stone.

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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. The product is high-end in nature, due to several factors. While this is no doubt a point in the category’s favor, it can also come across as too “unpredictable” for consumers who are unfamiliar with natural stone.