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Natural stone 101: Mastering the fundamentals

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. However, successfully selling natural stone products has some major advantages, including higher profit margins and ticket sales on the part of the retailer. There is a skill set in understanding and then successfully selling natural stone.

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Natural stone 101: Understanding the basics

Floor Covering News

Natural stone can be a hard product category for some retailers to get into. One, for example, is its truly unique look, and that’s not just from stone type to stone type but from installation to installation, derived from the stones inherently irreplicable features—unlike look-alike products in adjacent categories.